Well, it's way up at the moment, and I know of one club member who bought some quite a few years ago. At the moment they sit at $2000 each. I expect it may be like the tulip bubble, Bre-X, or the mortgage shares in early 2000's. But who knows. Any way, CBC has a good article about it, with other links for the curious.
http://www.cbc.ca/news/business/bitcoin-value-surge-1.4127307