it emerged that Appleââ,¬â,,¢s App Tracking Transparency (ATT) featuresââ,¬â€which cut down the ability to track you on your iPhone by asking for explicit permissionââ,¬â€will cost social media firms $10 billion in lost revenue during the second half of this year.
https://www.forbes.com/sites/kateoflahertyuk/2021/11/06/apples-new-iphone-privacy-features-cost-facebook-10-billion/
Interesting. If they weren't so expensive, I'd probably get one because of their better privacy protection. But one thing I saw in the article - Apple has an advertising company? When did this happen? And are they using or going to use tracking? Also, I wonder how many ads (if any) that Brave blocks as well as tracking.